About to lose your temper? Stop and clean your teeth

There are many suggested methods to find your inner zen when things go into disarray. Meditation works for some, for example.

But Malaysian halal personal care brand Safi claims to have an even quicker fix: its toothpaste. Without offering any scientific evidence, the brand claims that the habbatus sauda (black cumin) component in its product helps one to not only achieve healthy teeth but also be more courteous and mindful.

Thus the campaign, by Contract Communications (a subsidiary of J Walter Thompson Malaysia), claims the toothpaste provides not just oral care, but 'moral care'. Get it?

Ad Nut thinks someone should send samples of this stuff to Donald Trump and Kim Jong Il, quick!

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