Ad Nut
Dec 11, 2017

About to lose your temper? Stop and clean your teeth

A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.

There are many suggested methods to find your inner zen when things go into disarray. Meditation works for some, for example.

But Malaysian halal personal care brand Safi claims to have an even quicker fix: its toothpaste. Without offering any scientific evidence, the brand claims that the habbatus sauda (black cumin) component in its product helps one to not only achieve healthy teeth but also be more courteous and mindful.

Thus the campaign, by Contract Communications (a subsidiary of J Walter Thompson Malaysia), claims the toothpaste provides not just oral care, but 'moral care'. Get it?

Ad Nut thinks someone should send samples of this stuff to Donald Trump and Kim Jong Il, quick!

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


Related Articles

Just Published

1 hour ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

1 hour ago

Ogilvy names advertising president for China

Melinda Po returns to the agency after a stint as COO at Edelman China.

2 hours ago

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.