Ad Nut
Apr 2, 2020

A tale of a big Easter egg, and a big heart

Feeling a bit grim these days? Perhaps this Easter campaign from Mondelez and Ogilvy Melbourne will help.

Ad Nut will not cry because of a Cadbury commercial. Ad Nut will grit teeth and tell you that in addition to the TVC above, this campaign form Ogilvy Melbourne includes digital, social, a live egg hunt (on Facebook, of course!), PR and POS.

And now you will excuse Ad Nut, who has very important work to get to. Seriously, go away. Now. Please?

[We can neither confirm nor deny that great heaving sobs were heard emanating from Ad Nut's old oak tree this morning. The editor]

CREDITS

Mondelez International:
Paul Chatfield: Director Marketing Chocolate
Anthony Ho: Brand Equity Director
Melanie Yates: Senior Marketing Manager
Meaghan Brodie: Senior Brand Manager

Ogilvy:
David Ponce de Leon: Executive Creative Director
Josh Murrell: Creative Director
Sharon Condy: Creative Director
Huei Yin Wong: Senior Art Director
Jack Railton-Woodcock: Senior Copywriter
Virginia Pracht: Head of Strategy
Danielle Chapman: Managing Partner, Client Lead 
Bianca Kerr: Senior Account Director
Stacey Wacker: Account Manager
Alana Teasdale: Senior Broadcast and Content Producer

Other:
Production Company:  The Producers
Director: Mitch Kennedy
Producer: Tanya Spencer
DOP: Kieran Fowler
Post Production: Manimal Post
Post Producers: Kate Reynolds/Hannah Byrnand
Editor: Simon Njoo
Online Editor: Ryan Brett
Colourist: Edel Rafferty
Post Production: Animation: Cadre Pictures
Cadre Producer: Steve Kerswell
Media: Wavemaker

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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