Ad Nut
Feb 28, 2020

A lab that might make you hate work less after a holiday

WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.

Post-holiday blues and the dread of going back to work aren’t any fun, so Graffiti Experiential designed a ‘holiday lab’. The interactive pop-up experience in Melbourne, for online travel agency Luxury Escapes, helped people get over their post-travel blues through touch, taste and sound.

The space includes stations that have spices for people to whiff, a flower wall, tins of kombucha on display, and areas for listening to your holiday sound of choice.

As consumers go through each experience, their responses are tracked through a custom-developed algorithm which helps build a personalised travel persona and profile. At the end, the platform offers them a tailored ‘remedy’ for their blues. 

If there was a station where one could take a whiff of freshly dropped walnuts while listening to Joni Mitchell's Blue from 1971, Ad Nut wouldn’t mind popping in for a casual visit. Just saying.


Creative execution and production: Graffiti Experiential 
Strategy: The Royals
PR: Character + Distinction

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