Ad Nut
Feb 28, 2020

A lab that might make you hate work less after a holiday

WPP AUNZ’s experiential arm creates a sensorial pop-up in Melbourne.

Post-holiday blues and the dread of going back to work aren’t any fun, so Graffiti Experiential designed a ‘holiday lab’. The interactive pop-up experience in Melbourne, for online travel agency Luxury Escapes, helped people get over their post-travel blues through touch, taste and sound.

The space includes stations that have spices for people to whiff, a flower wall, tins of kombucha on display, and areas for listening to your holiday sound of choice.

As consumers go through each experience, their responses are tracked through a custom-developed algorithm which helps build a personalised travel persona and profile. At the end, the platform offers them a tailored ‘remedy’ for their blues. 

If there was a station where one could take a whiff of freshly dropped walnuts while listening to Joni Mitchell's Blue from 1971, Ad Nut wouldn’t mind popping in for a casual visit. Just saying.


Creative execution and production: Graffiti Experiential 
Strategy: The Royals
PR: Character + Distinction

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

18 minutes ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

25 minutes ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

38 minutes ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 hour ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.