Wearable technology

An archive of content pertaining to wearable technology.

Nov 2, 2019

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Oct 11, 2019

WPP and Ogilvy Health to pilot well-being wearable in Australia

Employees will wear a device from BioBeats to gather data that will inform future investments in well-being initiatives, according to the companies.

Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

Aug 25, 2016

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

Jul 6, 2016

Why Manchester City is diving into wearables, VR and bots

Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League.

May 16, 2016

CES Asia takeaways: The ‘smart everything’ economy

Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.