Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.
An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.
Company claims its commitment to 'sensory mobile advertising' is winning converts in the region.
The media agency claims Project Proton, its test with Zilliqa, MediaMath, Integral Ad Science and Rubicon Project, has reduced cost per viewable impression for PepsiCo by 28%.
The tools build on Shopify's existing integrations with Facebook and Google
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