Tech talk: APAC adtech and martech news

A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.

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Rubicon Project introduces prebid as a service
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May 10, 2019

Rubicon Project introduces prebid as a service

Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.

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Dataxu to offer programmatic DOOH in Philippines
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May 9, 2019

Dataxu to offer programmatic DOOH in Philippines

The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.

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Let's make potato trading great again!
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May 8, 2019

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

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Mobile-first ad company Adludio expands to Hong Kong
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May 7, 2019

Mobile-first ad company Adludio expands to Hong Kong

Company claims its commitment to 'sensory mobile advertising' is winning converts in the region.

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Mindshare claims 28% efficiency gain in blockchain pilot
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May 6, 2019

Mindshare claims 28% efficiency gain in blockchain pilot

The media agency claims Project Proton, its test with Zilliqa, MediaMath, Integral Ad Science and Rubicon Project, has reduced cost per viewable impression for PepsiCo by 28%.

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Shopify integrates Facebook and Snapchat ad tools
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Apr 30, 2019

Shopify integrates Facebook and Snapchat ad tools

The tools build on Shopify's existing integrations with Facebook and Google

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