Tech talk: APAC adtech and martech news

A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.

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DOOH deals target Australia, SEA, India
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8 hours ago

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.

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IAB Australia blesses apps-ads.txt to fight fraud
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May 23, 2019

IAB Australia blesses apps-ads.txt to fight fraud

The organisation advises publishers to use, and digital buyers to actively look for, app-ads.txt files along with ads.txt files.

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S4M launches new ad format
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May 23, 2019

S4M launches new ad format

New tool allows advertisers to include multiple store locations for their product.

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IAS rolls out time-based metrics in Singapore
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May 22, 2019

IAS rolls out time-based metrics in Singapore

IAS claims there is a correlation between time-in-view and increased brand recall.

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Rubicon Project introduces prebid as a service
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May 10, 2019

Rubicon Project introduces prebid as a service

Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.

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Dataxu to offer programmatic DOOH in Philippines
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May 9, 2019

Dataxu to offer programmatic DOOH in Philippines

The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.

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