TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
The organisation advises publishers to use, and digital buyers to actively look for, app-ads.txt files along with ads.txt files.
New tool allows advertisers to include multiple store locations for their product.
IAS claims there is a correlation between time-in-view and increased brand recall.
Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
The partnership will make Dataxu the first company to offer the ability to buy programmatic DOOH inventory in Southeast Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins