Star Wars

Star Wars

An archive of content relating to marketing about and inspired by the latest Star Wars film.

Dec 8, 2016

Globe's brave little stormtrooper may make you cry

Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.

Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Dec 17, 2015

Watch: R2-D2's creator on why salesrobots, humanoids, and VPAs may be adland's Force

As the world awakens to the seventh episode of the Star Wars franchise today, Campaign Asia-Pacific revisits one of the series’ most beloved characters, R2-D2, and the technical wizard behind it.

Dec 16, 2015

On Star Wars: China the most wide-eyed, Korea most creative, Japan most fanatic

Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for 'Star Wars: The Force Awakens' approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise, being four decades behind its peers.

Dec 15, 2015

May the fridge be with you: How Aqua is setting itself apart in white goods

TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.

Dec 10, 2015

Disney Studios SEA consolidates media with Dentsu as AOR

SINGAPORE - Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Mobius leading the account.