Sounding board: APAC experts speak on marketing and comms issues

The APAC marketing and communications industry has questions. The APAC marketing and communications industry has answers (or at least opinions).

2 days ago

The end of Facebook Live Shopping: How will it impact ecommerce?

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

4 days ago

Can Hong Kong regain its lustre as 'Asia's World City'?

SOUNDING BOARD: Loosening Covid restrictions, the return of Rugby Sevens, and an international banker's conference—are these the watershed moments for the revival of #BrandHongKong?

Jul 25, 2022

Cultural appropriation vs appreciation: Can luxury brands in China tell the difference?

SOUNDING BOARD: Dior, yet another luxury house, faces heat from China's internet—this time for basing the design of a pleated skirt that closely resembles a traditional garment. Brand experts discuss if high fashion has an appropriation problem.

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Apr 21, 2022

Will an ad-driven model help Netflix reignite growth?

SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.

Apr 8, 2022

What would a Twitter edit button mean for brand safety?

SOUNDING BOARD: Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.