Sounding board: APAC experts speak on marketing and comms issues
The APAC marketing and communications industry has questions. The APAC marketing and communications industry has answers (or at least opinions).
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The end of Facebook Live Shopping: How will it impact ecommerce?
SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.
Can Hong Kong regain its lustre as 'Asia's World City'?
SOUNDING BOARD: Loosening Covid restrictions, the return of Rugby Sevens, and an international banker's conference—are these the watershed moments for the revival of #BrandHongKong?
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Cultural appropriation vs appreciation: Can luxury brands in China tell the difference?
SOUNDING BOARD: Dior, yet another luxury house, faces heat from China's internet—this time for basing the design of a pleated skirt that closely resembles a traditional garment. Brand experts discuss if high fashion has an appropriation problem.
Should brands in China rely less on KOLs?
SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.
Will an ad-driven model help Netflix reignite growth?
SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.
What would a Twitter edit button mean for brand safety?
SOUNDING BOARD: Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
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