Sounding board: APAC experts speak on marketing and comms issues

The APAC marketing and communications industry has questions. The APAC marketing and communications industry has answers (or at least opinions).

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What Parasite's Oscar win means for Korean culture
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Feb 12, 2020

What Parasite's Oscar win means for Korean culture

SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.

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'Phygital' blend becomes key to India's ecommerce race
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Feb 3, 2020

'Phygital' blend becomes key to India's ecommerce race

What's behind the race to blend online ecommerce with offline kirana stores in India, and who will win?

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How should brands handle comms during the coronavirus crisis?
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Feb 3, 2020

How should brands handle comms during the coronavirus crisis?

SOUNDING BOARD: Amid region-wide panic and business shutdowns, PR heads weigh in on how brands should communicate their messages effectively.

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How agencies are adapting to Hong Kong uncertainty
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Nov 28, 2019

How agencies are adapting to Hong Kong uncertainty

SOUNDING BOARD: Amid the recent cancellation of projects and events in Hong Kong, we ask agency heads about the repercussions for them, and whether clients are wary about the situation.

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Does Facebook's Libra currency have a future?
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Nov 15, 2019

Does Facebook's Libra currency have a future?

SOUNDING BOARD: After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.

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