Publicis Omnicom: The mega-merger that wasn't

Publicis Omnicom: The mega-merger that wasn't

An archive of articles relating to the merger of Publicis and Omnicom.

May 9, 2014

Publicis-Omnicom rivals regret that merger has fallen apart

GLOBAL - As far as WPP and Dentsu Aegis Network (DAN) are concerned, the end of the prolonged pre-merger process between Publicis and Omnicom came a little too soon. "The best thing for us would be if it had carried on forever," WPP chief Sir Martin Sorrell told Campaign Asia-Pacific.

May 9, 2014

It's official: Publicis and Omnicom call off merger

To the surprise of very few given the rumours that have been circulating in recent weeks, Publicis and Omnicom have announced the termination of their proposed merger.

Mar 12, 2014

Acquisitions turn sour when cultures collide

With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?

Feb 13, 2014

Omnicom Publicis merger creeps into Q3

Omnicom Group, the owner of the BBDO and OMD networks, has said its merger with Publicis Groupe might not take place until the third quarter of this year, as it reported its pre-tax income increased by less than one per cent in Q4.

Jan 13, 2014

Publicis Omnicom merger gets green light from European Commission

The European Commission has approved the merger of Publicis Groupe and Omnicom Group, moving the holding companies a further step towards creating the world's largest advertising company.

Aug 6, 2013

The odd couple: What the Publicis-Omnicom pairing means

The biggest deal in ad history will change the industry, for better or worse.