The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.
Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.
The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.
The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.
Following a year in which Facebook suffered a slew of major data breaches, chief executive Mark Zuckerberg announced significant changes to the platform at the company's developer conference.
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
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