Need to know: September 2016

Shortcuts to full stories highlighted in the September 2016 Need to know section in Campaign Asia-Pacific.

Aug 25, 2016

AdAsia launches influencer-marketing platform CastingAsia

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

Aug 24, 2016

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

Aug 24, 2016

Conflicts of interest plague China's programmatic market

While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.

Aug 23, 2016

Finding audiences: Not all location data are created equal

Location has levels of precision, and much of the data out there may not be up to marketers' expectations.

Aug 22, 2016

What brands should know about disruptive communication technologies

From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.

Aug 19, 2016

DAZN to challenge conventions for Japan launch

The sports streaming service is set to debut in Japan with a flexible content offering and a digital marketing approach.