Need to know: October 2016

Shortcuts to full stories highlighted in the October 2016 Need to know section in Campaign Asia-Pacific.

Oct 3, 2016

DAN promotes Ruth Stubbs to global role

Stubbs will lead iProspect from Singapore.

Oct 3, 2016

Snapchat and Instagram usage doubles in Asia: Kantar TNS

Study shows 39 percent of connected consumers in APAC now using Instagram; 15 percent on Snapchat.

Sep 30, 2016

The inside story: Havas Media Malaysia lands Lenovo SEA

In this exclusive interview Campaign Asia-Pacific speaks to APAC CEO Vishnu Mohan and Malaysia CEO Andreas Vogiatzakis about the strategy behind the newly launched agency and its big regional win.

Sep 30, 2016

Updated: WeChat influencers caught faking article views; TripAdvisor among affected

WeChat is clamping down on zombies that inflate exposure numbers.

Sep 29, 2016

'Unagi girl' video pulled after kidnapping controversy

Outrage over a Japanese fish farming promotion seems much ado about nothing.

Sep 28, 2016

Facebook's video screwup: A tipping point for brands to be more discerning?

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.