Need to know: March 2017

Shortcuts to full stories highlighted in the March 2017 'Need to know' section of Campaign Asia-Pacific.

Mar 9, 2017

The inexact science of foreigners in Japanese advertising

A recent campaign prompts questions around the role of 'foreigners'.

Feb 27, 2017

Fusing science and comms to create new markets at DSM

Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.

Feb 24, 2017

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

Feb 24, 2017

Ogilvy Philippines confirms employee death

Passing of Mark Dehesa reignites debate about industry work pressures.

Feb 23, 2017

Meals on wheels: Volvo offers rolling dining in Tokyo

The automaker, along with Uber Eats, an Iron Chef star and Dentsu, invites foodies to a seven-course meal served in an SUV.

Feb 23, 2017

Singtel's Amobee to acquire Turn

Acquisition values DMP and DSP platform at US$310 million.