Need to know: December 2016 / January 2017
Shortcuts to full stories highlighted in the December 2016 / January 2017 'Need to know' section of Campaign Asia-Pacific.
Why publisher profiles will only get you so far
Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.
Bits, bites and downstream indicators: The connections between fly fishing and advertising
During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.
Dentsu to abandon its 1951 ‘devil’ rules
The agency is to remove controversial commandments designed to promote hard work from its staff handbooks.
Ruder Finn acquires Hong Kong-based Daylight Partnership
Daylight founder David Ko to lead Ruder Finn’s regional digital arm after acquisition.
Pride lions will stay despite noise from anti-LGBT activists: HSBC
Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.
Globe's brave little stormtrooper may make you cry
Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.
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