Need to know: April 2017

Shortcuts to full stories highlighted in the April 2017 'Need to know' section of Campaign Asia-Pacific.

Jun 11, 2018

Stranger things: A reporters' notebook of WTF items

As journalists, we encounter two kinds of information: The kind that demands serious treatment, and the kind that makes us go…'Wait, what?' These are their stories.

Apr 26, 2017

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

Apr 26, 2017

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

Apr 25, 2017

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

Apr 25, 2017

Digital transformation? 7 in 10 APAC companies haven't really started

Only 17 percent of companies describe themselves as delivering a new digital experience.

Apr 24, 2017

Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.