Phillip Rubel, who recently entered the design world after a long stint in advertising, compares the two industries and outlines how brands can use design to achieve distinction.
The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work.
Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.
HONG KONG - In the last 12 months, agencies, consulting firms and brands in the region have been investing in design thinking. The competition is heating up, and PwC is the latest player to join in.
ASIA-PACIFIC - From the atomisation of apps to omnipresent services, these trends from design firm Fjord will help you stay on top of consumer behaviour in 2016.
TOKYO - On a trip to Japan last week, Ogilvy’s global creative head Tham Khai Meng spoke to Campaign about what he sees as the market’s greatest strengths and weaknesses, and why he wants to see more experimentation with technology in the outdoor space.
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