Design thinking in Asia

In the "Design Thinking in Asia" series Campaign Asia-Pacific takes a deep dive into design thinking in brands, agencies and consultancies in the region.

Aug 31, 2022

How design thinking can solve systemic business problems

SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.

Sep 2, 2016

Designit MD sees opportunity to simplify Japanese service

Phillip Rubel, who recently entered the design world after a long stint in advertising, compares the two industries and outlines how brands can use design to achieve distinction.

Mar 18, 2016

Nurun, VML, Accenture, PwC on adapting for design thinking

Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.

Mar 3, 2016

'Catalyst' centre: Inside PwC's design-thinking environment in HK

HONG KONG - In the last 12 months, agencies, consulting firms and brands in the region have been investing in design thinking. The competition is heating up, and PwC is the latest player to join in.

Jan 6, 2016

10 digital design trends for better marketing strategy and more in 2016

ASIA-PACIFIC - From the atomisation of apps to omnipresent services, these trends from design firm Fjord will help you stay on top of consumer behaviour in 2016.