Customer experience

Customer experience

An archive of content pertaining to customer experience marketing

Oct 15, 2020

Havas creates global customer experience network

Havas CX will bring 20 agencies under one umbrella.

Aug 27, 2020

Marketers need to move up from CX to HX

The future is brighter for brands that prioritise serving humans over targeting customers.

Aug 13, 2020

It's time brands stop paying lip service to customer experience

The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.

Feb 7, 2020

CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report

From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.

Aug 29, 2019

The power of friction for brands in a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

Feb 27, 2019

Singapore brands leading way in SEA on customer experience

TOP OF THE CHARTS: Zendesk’s latest trends report highlights factors that affect consumer behaviour when engaging with brands.