Customer experience

Customer experience

An archive of content pertaining to customer experience marketing

Aug 8, 2021

Asia’s top brands for best connected experiences

ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.

Jul 2, 2021

Campaign Crash Course: How [not to] design a great customer experience

Are you looking to find out the components of an effective, seamless customer experience? Then let's explore what you should avoid.

Oct 15, 2020

Havas creates global customer experience network

Havas CX will bring 20 agencies under one umbrella.

Aug 27, 2020

Marketers need to move up from CX to HX

The future is brighter for brands that prioritise serving humans over targeting customers.

Aug 13, 2020

It's time brands stop paying lip service to customer experience

The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.