Customer experience
An archive of content pertaining to customer experience marketing
Asia’s top brands for best connected experiences
ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.
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3 ways data democratisation improves the customer experience
How should marketers act on customer insights to grow the business, reduce brand risk, and improve the customer experience?
![Campaign Crash Course: How [not to] design a great customer experience](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fkeith.png&h=268&w=401&q=100&v=20170226&c=1)
Campaign Crash Course: How [not to] design a great customer experience
Are you looking to find out the components of an effective, seamless customer experience? Then let's explore what you should avoid.
Havas creates global customer experience network
Havas CX will bring 20 agencies under one umbrella.
Marketers need to move up from CX to HX
The future is brighter for brands that prioritise serving humans over targeting customers.
It's time brands stop paying lip service to customer experience
The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.
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