Content marketing

An archive of features and opinions relating to the topic of content marketing.

Jun 4, 2021

Unilever ramps up Philippines beauty site with Green Park Content

The FMCG maker extends its brand publishing efforts with BeautyHub.PH.

May 31, 2021

As brands produce more content, production houses launch brands

High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.

Nov 23, 2020

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'