Consultants invade adland?

Large consultancies are moving into the marketing-communications space by buying creative agencies. Here's an archive of content looking at the issue, as well as moves by agencies to boost their consulting capabilities.

Mar 13, 2020

Can zero-based budgeting spiral marketing budgets to zero?

Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.

Nov 20, 2019

Does client conflict still exist in the age of consultancies and McDonald's?

Conflict is going extinct and McDonald's just proved it.

Oct 25, 2019

Droga5 promotes Neil Heymann to global chief creative officer

Felix Richter and Tim Gordon take over as co-chief creative officers.

Sep 30, 2019

New Accenture CEO eyes M&A as Interactive revenues hit $10 billion

Consulting giant's digital marketing services arm is now as big as Interpublic.

Jul 17, 2019

Havas is first holding company to launch major cannabis consultancy

The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.

Jun 20, 2019

Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.