The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.
Maximise Media Management led by CEO George Patten will have a presence in Singapore, UK, China, US and the Middle East.
Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.
Conflict is going extinct and McDonald's just proved it.
Felix Richter and Tim Gordon take over as co-chief creative officers.
Consulting giant's digital marketing services arm is now as big as Interpublic.
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