Consultants invade adland?

Large consultancies are moving into the marketing-communications space by buying creative agencies. Here's an archive of content looking at the issue, as well as moves by agencies to boost their consulting capabilities.

Nov 16, 2020

Risk-taking vs risk management: creatives and consultants at odds

The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.

Oct 1, 2020

Accenture’s former global media auditing chief launches new firm to regain clients

Maximise Media Management led by CEO George Patten will have a presence in Singapore, UK, China, US and the Middle East.

Mar 13, 2020

Can zero-based budgeting spiral marketing budgets to zero?

Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.

Nov 20, 2019

Does client conflict still exist in the age of consultancies and McDonald's?

Conflict is going extinct and McDonald's just proved it.

Oct 25, 2019

Droga5 promotes Neil Heymann to global chief creative officer

Felix Richter and Tim Gordon take over as co-chief creative officers.

Sep 30, 2019

New Accenture CEO eyes M&A as Interactive revenues hit $10 billion

Consulting giant's digital marketing services arm is now as big as Interpublic.