Brand safety on digital platforms

When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.

May 20, 2020

Nearly 1 in 10 videos in Southeast Asia are not brand-safe

Adtech firm SilverPush says the majority of unsafe videos involve violence, but can also include nudity, extremism and smoking.

Apr 15, 2020

Majority of online coronavirus content is 'brand safe'

As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to stay brand safe?

Apr 13, 2020

Expert insights on brand safety amid COVID-19 crisis

'Advertisers need a more robust approach to identify content devoid of any risk to brand safety.'

Feb 20, 2020

TikTok launches family mode in latest safety push

Move is latest attempt to improve the safety of the environment for young users.

Jan 31, 2020

DoubleVerify extends brand safety controls to 100 languages

TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”