Brand safety on digital platforms

When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.

Aug 24, 2021

Advertisers spend $2.6 billion on misinformation websites

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Apr 19, 2021

Indonesia poses the world's highest brand risk for digital advertisers

Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.

Mar 11, 2021

Brands spent at least $235 million on disinformation sites last year

DoubleVerify report shows disinformation and hate speech spiked in 2020.

Feb 2, 2021

WPP and TikTok partner on brand safety and ad innovation

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.

Feb 1, 2021

Facebook tests topic exclusions for brands

The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”