Adtech firm SilverPush says the majority of unsafe videos involve violence, but can also include nudity, extremism and smoking.
As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to stay brand safe?
'Advertisers need a more robust approach to identify content devoid of any risk to brand safety.'
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
Move is latest attempt to improve the safety of the environment for young users.
TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”
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