Brand safety on digital platforms
When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.
Nearly 1 in 10 videos in Southeast Asia are not brand-safe
Adtech firm SilverPush says the majority of unsafe videos involve violence, but can also include nudity, extremism and smoking.
Majority of online coronavirus content is 'brand safe'
As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to stay brand safe?
Expert insights on brand safety amid COVID-19 crisis
'Advertisers need a more robust approach to identify content devoid of any risk to brand safety.'
Xaxis advances media quality standards in APAC with additional authentication processes
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
TikTok launches family mode in latest safety push
Move is latest attempt to improve the safety of the environment for young users.
DoubleVerify extends brand safety controls to 100 languages
TECH BITES: The firm cited research that claims the majority of online consumers outside the US “rarely or never buy from English-only websites.”
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