Brand safety on digital platforms
When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.
Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021
The company also took action against Russian state-funded media.
Historical brand-safety tools no longer enough for today’s media planners
In diverse SEA, marketers need to engage multiple audiences while still protecting their brands from harmful ad placement. One-size-fits-all approaches to brand safety are not up the challenge, writes Channel Factory’s MD for Southeast Asia.
How Asian marketers can cope with ever-evolving threats to brand safety
Advertisers should frequently update exclusion lists, monitor ad campaigns placed on user-generated content platforms, and frequently revise keyword block lists, says the author
Advertisers spend $2.6 billion on misinformation websites
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
Why you need to know about brand suitability
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content.
Indonesia poses the world's highest brand risk for digital advertisers
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
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