Brand safety on digital platforms
When advertisements for good brands appear against content that's offensive, or at least not in line with brand values, and what platforms like Facebook and YouTube are doing about it.
Advertisers spend $2.6 billion on misinformation websites
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
Why you need to know about brand suitability
New tools from CNN can protect brands in a news environment while also aligning them with positive, brand-suitable content.
Indonesia poses the world's highest brand risk for digital advertisers
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
Brands spent at least $235 million on disinformation sites last year
DoubleVerify report shows disinformation and hate speech spiked in 2020.
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Facebook tests topic exclusions for brands
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
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