Award bait?
Each spring, ad agencies begin to pump out suspiciously purpose-driven campaigns in hopes of winning shiny statues at Cannes Lions and other industry awards shows. Award bait is not inherently bad, but some examples are less altruistic than others.
Watch: What if normal people acted like agencies trying to win awards?
A satire by creative agency Zulu Alpha Kilo shows how real people react to the idea of setting up fake situations in order to film them and win awards.
Play with 'scam' and you might get burned
OPINION: A brief tale about the risks and rewards of creating ads not to satisfy a brief, but to win awards.
Thai boxing fans shocked by a husband-wife bout
Dentsu Thailand hijacked a real boxing event to make a statement about domestic violence.
Sure, women should wear panties that call the police in case of rape
A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.
Lumpy soap reminds Indian women to check their breasts
Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.
Case-study videos and the veneer of amazing achievement
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
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