Dentsu Thailand hijacked a real boxing event to make a statement about domestic violence.
A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.
Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
Print and bus-shelter campaign by Cheil Worldwide features gorgeous evocations of classic stories.
Cheil Hong Kong's stroke-detection app may have good intentions, but it's clearly award bait. And not even original award bait at that.
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