Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins