Agency Report Cards

Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

12 hours ago

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

May 9, 2022

Publicis Creative defends agency brands under unified P&L

AGENCY REPORT CARD: With the consolidation of its creative agency brands under the leadership of Natalie Lam, this supergroup is unlike any other in the industry.

Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

Apr 19, 2022

Digitas cashes in on versatility

AGENCY REPORT CARD: The ‘all-purpose’ agency delivers a promising proposition in Publicis’ band of networks. But can it shine outside the shadow of its parent company?

Apr 13, 2022

As Isobar’s focus evolves, how is growth affected?

AGENCY REPORT CARD: The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But how did business fare?

Apr 12, 2022

Can Carat restore its lustre?

AGENCY REPORT CARD: Dentsu’s lead media agency Carat managed to see out the worst of the storm in 2020 backed by a new group-level media CEO in Prerna Mehrotra, but other measures suggested an agency struggling for serious traction.