2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more
As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
For CNY, Superunion invites you to join a Rat Race
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Airbnb China inverts CNY travel tradition in 'Fu'
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
AIA shows Malaysia the 'Ong-ly way' to prosper
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
The gratuitous Lunar New Year product showcase
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
AirAsia shows CNY travel through a young boy's eyes
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
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