2020 Chinese New Year advertising and marketing

We collect brand efforts to mark the arrival of the Year of the Rat.

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For CNY, Superunion invites you to join a Rat Race
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1 day ago

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

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Airbnb China inverts CNY travel tradition in 'Fu'
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3 days ago

Airbnb China inverts CNY travel tradition in 'Fu'

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

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AIA shows Malaysia the 'Ong-ly way' to prosper
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3 days ago

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

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The gratuitous Lunar New Year product showcase
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4 days ago

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

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AirAsia shows CNY travel through a young boy's eyes
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4 days ago

AirAsia shows CNY travel through a young boy's eyes

The airline plays up the childlike wonder of flying to see family for Chinese New Year.

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Attending CNY in virtual reality is not advised
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Jan 20, 2020

Attending CNY in virtual reality is not advised

Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).

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