One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.
CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
The airline plays up the childlike wonder of flying to see family for Chinese New Year.
Easily the year's most amusing CNY film comes from Reprise Digital and Malaysian electric company Tenaga Nasional Berhad (TNB).
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