Immersive advertising

The Trade Desk has become the fastest growing demand-side platform in the industry. Partnering with agencies, aggregators, and their advertisers with best-in-class technology to manage and optimise video, mobile, audio, display, social and native campaigns across multiple devices.


Jan 23, 2018

The Trade Desk, White Ops team to fight ad fraud

No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.

Jan 16, 2018

Programmatic trends taking centre stage in 2018

Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.


Dec 19, 2017

Programmatic: A new vein for creative contribution

We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.

Dec 19, 2017

Programmatic in Asia: Onwards and upwards in 2018

Mobile, connected TV and the China market are all primed for major development in the year ahead.

Oct 26, 2017

Trade Desk acquires customer-ID company, AdBrain

The Trade Desk integrated Adbrain in October 2015 and with the acquisition will be able to combine Adbrain's technology with login data.

Jul 19, 2017

Photos: Programmatic Breakfast Briefing in Hong Kong

Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.

Feb 16, 2017

The Trade Desk launches in Indonesia

Programmatic company opens office in Jakarta, announces five launch partners in market.

Nov 29, 2016

Mobile made easy

A step-by-step recipe book for your understanding of the mobile fundamentals.

Nov 23, 2016

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

Oct 13, 2016

Spotify teams up with The Trade Desk on programmatic audio in Asia

The offering covers Southeast Asia, Australia and New Zealand.

Sep 27, 2016

Programmatic in politics

What does programmatic mean for the 2016 US Presidential Election?

Sep 27, 2016

The new trading floor

What can the advertising learn more from the financial markets?

Sep 27, 2016

Insights for Campaign GOLD

TTD built profiles for fans of the Olympic Games and discovered what resonates with this audience…

Aug 1, 2016

Hong Kong team adds to The Trade Desk’s rapid regional growth

Still in its first year, Alex Lo’s Hong Kong office has exceeded expectations, enabling the global DSP to create real partnerships and forge important relationships in the region.

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