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Aug 23, 2020

Here's why ‘Princess style’ is all the rage with China’s Gen Z

As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.

Dec 1, 2017

Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?

A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.