Hajime Ushioda replaces Yasuhito Nakae from January.
Having funded and produced the Cannes Palme d'Or winner, the Japanese production company's president says he sees entertainment production skills becoming increasingly important for the world of advertising.
TOKYO - The role that production companies play in award-winning advertising is often overlooked, but they have the potential to be more active participants in the creative process, as well as distribution. Campaign spoke to Yasuhito Nakae, president and group CEO of Tokyo-based AOI Pro, about how the sector he operates in is changing.
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