After more than ten years of trying to be a successful ad-supported business, perhaps taking a different path is the right thing to do.
Without announcing a name, the billionaire tweeted, “She will be starting in ~6 weeks!” However, word on the street goes that NBCUniversal’s head of advertising, who appeared in a joint keynote conference with Musk last month, is in the running.
The latest move is seen as an accelerant for creating X— Elon Musk's vision of the 'everything app' and is consistent with the new owner's bid to let go of the old company and its brand value.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins