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Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
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How X responded (again) after Meta’s worldwide outage
The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.
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Meta enjoys record adspend while TikTok faces 39% engagement decline
Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.
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