worth
Jul 4, 2017
Viewability “just a box-check”, not an effective metric
Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.
Mar 13, 2017
A different lens: Snap IPO just the beginning
Those who think Snap Inc is just another social-media company betting on users should think again, writes Jeremy Sigel of Essence.
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