work reform

Mar 8, 2019

How working mothers can win in Japanese advertising

And how the industry can put the odds in their favour.

Mar 22, 2018

How pragmatic new joiners see the advertising business in 2018

In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.

Feb 14, 2018

Dentsu expects work reforms to eat into profit in 2018

Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.

Nov 30, 2017

Dentsu reshuffles executives amid ongoing reforms

The company has appointed presidential counselors and an outside executive officer to support its labour reform process.

Nov 27, 2017

How Dentsu is cleaning up its working environment

Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.