And how the industry can put the odds in their favour.
In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.
Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.
The company has appointed presidential counselors and an outside executive officer to support its labour reform process.
Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.
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