word of mouth marketing

Dec 7, 2011

CASE STUDY: Dettol's unique word-of-mouth campaign in China

SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.

Sep 1, 2011

Five things you need to know about word-of-mouth marketing

Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing