The work by Wieden & Kennedy showcases the brand's new philosophy: 'Life opens up with Galaxy'.
The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.
Campaign includes ad starring Dua Lipa.
Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.
Wieden & Kennedy has created the work.
The agency employs more than 1,500 staff across eight offices.
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