white goods
Smart strategy? Brands believe intelligence can boost white-goods sales
SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.
Publicis Shanghai scoops Haier’s white goods’ creative account in China
SHANGHAI - After a competitive pitch in mid-April against two international agencies including Draftfcb, plus a local agency, Publicis Shanghai has secured the creative account of China’s leading home-appliance brand Haier from incumbent ADK.
Leo Burnett Guangzhou wins Inse's creative AOR account
GUANGZHOU - Leo Burnett Guangzhou has been named the agency of record for Inse, a mainland Chinese brand of kitchen goods and gas-powered appliances. The win came without a pitch.
Hitachi, Tudou takes action against global warming with WWF donations
Japanese technology and services company Hitachi has partnered with Tudou for an environmental campaign petitioning against global warming.
LG Electronics shows commitment in Hong Kong with debut brand campaign
LG is launching its first branding campaign for the Hong Kong market with a massive outdoor and online promotions drive.
O&M Guangzhou wins appliance-maker Hisense in China
GUANGZHOU - Chinese white-goods manufacturer Hisense has awarded Ogilvy & Mather Advertising Guangzhou its creative account for its entire portfolio of home-appliance brands in the mainland.
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