wan chai ferry

Jan 12, 2022

Bag-bun pun bags bun-buying boost

Frozen-food brand Wanchai Ferry boosted sales with a social-media campaign offering the chance to own a bag that looks like a bun—playing off the fact that the same Chinese character represents both items.

May 28, 2012

FMCG giant General Mills chooses MediaCom and Leo Burnett in Hong Kong

HONG KONG - General Mills, the world’s third largest food manufacturer, has chosen MediaCom and Leo Burnett as its new agency partners in Hong Kong after its annual agency review in Q1.

Jul 26, 2011

Starcom China opens a new MediaVest office in Shanghai

SHANGHAI - Starcom China has launched a new sister company, MediaVest Shanghai, which officially opened for business in mid-July.