volvo trucks

Jun 26, 2014

Beyond Van Damme's 'Epic Split': Volvo Trucks' APAC strategy

Even Jean-Claude van Damme's 'Epic Split' can only take a brand so far. Here's a look at how Volvo Trucks, the brand responsible for that Cannes-winning viral video, has been working to build relevance and sales among customers in key Asia-Pacific markets.