Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.
When approaching unfamiliar markets, companies need to accept that it's ultimately the consumer who defines their brand, says Ogilvy's Naoko Ito.
In this Q&A, Kent Wertime, former president of Ogilvy Japan and now co-CEO of Asia-Pacific, interprets a recent report on new global growth markets from a local perspective.
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