Feb 14, 2018

It's 2018. Stop talking about 'emerging markets'

Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.

Oct 13, 2016

A new growth market strategy that you can put in place tomorrow

When approaching unfamiliar markets, companies need to accept that it's ultimately the consumer who defines their brand, says Ogilvy's Naoko Ito.

Jul 26, 2016

What Ogilvy’s ‘V12’ means for Japan

In this Q&A, Kent Wertime, former president of Ogilvy Japan and now co-CEO of Asia-Pacific, interprets a recent report on new global growth markets from a local perspective.