ultra super new

Aug 24, 2020

Global food and beverage giants nibble away at Japanese brands

ASIA's TOP 1000 BRANDS: To meet changing lifestyles, multinationals are adding healthier portions of adspend, marketing strategy and product innovation to their recipe for success.

May 13, 2016

UltraSuperNew plans global expansion from Tokyo

TOKYO/SINGAPORE - UltraSuperNew (USN), a Tokyo-based independent creative agency, is to open a second office in Singapore to cater to the Southeast Asian market.

May 22, 2015

CASE STUDY: Skyn condoms get on the softer side of Japanese couples

TOKYO - In a market saturated with 'thin' condoms, Skyn condoms and agency Ultra Super New aimed to create a vehicle for Japanese couples to talk about their sexual preferences in a culturally sensitive way.