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How brands are engaging with their audiences during lockdown
How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?
How Lazada and iQiyi are engaging customers in fresh, creative ways
We’ll likely see more hybridised marketing models combining live and digital elements.
How Mastercard and Tokopedia are helping SMEs get online
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
Will the current crisis lead to shifts in leadership styles?
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
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