Why your tender process should be about looking for the right agency, not the best agency.
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
GLOBAL - As the (estimated) 21 ongoing major global and North American media pitches start to conclude, we stop to ask, just how much pressure have agencies and brands been under?
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