SPIKES ASIA ACADEMY: Because "nothing will be the same again" in travel, Hilton's Ivy Esquero has a few tips on operating in the 'new normal'.
Four retired women, one van, stunning landscapes and an epic road trip—a new campaign by 303 MullenLowe Perth and Mediahub focuses on an unexpected demographic and destination.
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
Eric Gnock Fah, Klook COO and co-founder, explains the roles that marketing, data and CX play in building a new-economy brand.
As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?
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