We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
Eric Gnock Fah, Klook COO and co-founder, explains the roles that marketing, data and CX play in building a new-economy brand.
As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.
With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?
Travel marketers gathered in Singapore on 28 April at the Goodwood Park Hotel in Singapore for an intensive day of knowledge-sharing and networking as part of the Campaign Asia-Pacific Spotlight series.
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