travel marketing

Apr 3, 2020

Travel marketing under COVID-19: Is there any point?

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

Nov 25, 2019

Klook co-founder shares his brand-building recipe

Eric Gnock Fah, Klook COO and co-founder, explains the roles that marketing, data and CX play in building a new-economy brand.

Nov 18, 2019

Best strategies for marketing to China’s digital-savvy travellers

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

Jun 22, 2017

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

May 4, 2011

Campaign Asia-Pacific Spotlight Travel Marketing

Travel marketers gathered in Singapore on 28 April at the Goodwood Park Hotel in Singapore for an intensive day of knowledge-sharing and networking as part of the Campaign Asia-Pacific Spotlight series.