Aug 26, 2014
Owning the future: Five signs that you need a category vision
‘Category visioning’ allows companies to gain clarity on what their future could look like. But does every brand need to pursue a category vision?
Feb 12, 2014
Getting a grip on China
Multinationals disappointed in their China performance may want to consider the value market and should definitely be playing a long-term strategy.
Dec 12, 2013
Innovate for success this Christmas
Retailers will have to embrace change and become more innovative to repel the growing threat from online competitors.
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