Jun 23, 2016

Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports

Global survey says customers expect a lot more than a simple transaction: They want meaningful action

Nov 29, 2010

Durex releases final global campaign by McCann

Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.

Nov 25, 2010

Five of the best global TVCs this week: Foot Locker, O2 & Vodka

This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.

Nov 17, 2010

Reckitt Benckiser hands Durex, Scholl to Euro RSCG

GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.

Nov 17, 2010

Unilever chief questions P&G's 'Turn to 30' campaign

GLOBAL - Keith Weed, Unilever's top global marketer, has criticised rival Procter & Gamble for its flagship sustainability campaign, which encourages consumers to do their washing their clothes at 30ºC.

Nov 9, 2010

Tissue brand Tempo markets for the first time in mainland China

Popular tissue brand Tempo has launched its first branding campaign in mainland China in partnership with creative agency Publicis.