Global survey says customers expect a lot more than a simple transaction: They want meaningful action
Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.
This week's five of the best global TVCs introduces a site for sneaker fans only, the benefits of milk and a brilliant idea for a towel that everyone should have.
GLOBAL - Reckitt Benckiser has moved global ad duties for its newest brands, Durex and Scholl, into its lead agency Euro RSCG Worldwide following the acquisition of SSL.
GLOBAL - Keith Weed, Unilever's top global marketer, has criticised rival Procter & Gamble for its flagship sustainability campaign, which encourages consumers to do their washing their clothes at 30ºC.
Popular tissue brand Tempo has launched its first branding campaign in mainland China in partnership with creative agency Publicis.
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