tiger airways

Jul 4, 2013

Tigerair must deliver on its promises: branding experts

SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.

Nov 11, 2010

Stewart Adams replaces Rosalyn Tay as Tiger Airways MD

SINGAPORE – Tiger Airways has appointed Stewart Adams as its new MD, following the departure of Rosalynn Tay

Oct 20, 2010

Air Asia throws another creative punch at rival Tiger Airways

SINGAPORE – Malaysian budget airline Air Asia has caused controversy with a print ad poking fun at Singapore rival Tiger Airways’ recent flight cancellations.

Jun 16, 2010

Mainstream airlines consider the budget route

ANA's apparent new low-cost strategy has started the carrier down a path other airlines may follow.

Jan 8, 2010

Five things you need to know....AirAsia-Jetstar partnership

Low cost carriers AirAsia and Jetstar's partnership is probably the first of its kind in the budget carrier category in the world. Rahul Thappa, leader of Mindshare Malaysia reveals why it makes sense.

Oct 7, 2009

Tiger Airways | The Easiest Way to Fly | Singapore

The latest Tiger Airways campaign by full-service marketing agency Rapp promises to bring a smile to the faces of Singaporean and Malaysian travellers.