streaming services

1 day ago

Why streaming services should consider product placement

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

Aug 29, 2022

Are advertisers changing their views on ad-supported streaming?

As agencies are increasingly helping advertisers transition to OTT platforms, we explore how brands are beginning to crack ad-supported streaming services.

Jul 26, 2022

Why StarHub believes streaming is the future of live sports

StarHub will offer the English Premier League competition for six seasons, having entered into an exclusive agreement with the Premier League earlier in 2022.

Jul 14, 2022

Netflix picks Microsoft to power ad-supported tier

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.

Jul 1, 2022

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

May 25, 2022

Disney beefs up addressable ad unit with Cadent’s Jamie Power

The media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.