streaming services
Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
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Are advertisers changing their views on ad-supported streaming?
As agencies are increasingly helping advertisers transition to OTT platforms, we explore how brands are beginning to crack ad-supported streaming services.
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Why StarHub believes streaming is the future of live sports
StarHub will offer the English Premier League competition for six seasons, having entered into an exclusive agreement with the Premier League earlier in 2022.
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience.
Behind Spotify's new Southeast Asia campaign
EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.
Disney beefs up addressable ad unit with Cadent’s Jamie Power
The media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
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