Jun 1, 2022

Stayfree tells fathers what their daughters left unsaid

Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period

Sep 28, 2021

Stayfree puts an end to awkward periods of father-daughter conversations

DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.

Apr 20, 2011

Johnson & Johnson China runs women's hygiene musical campaign

CHINA - BBDO China, the agency for Johnson & Johnson, has created an unusual and first-of-its-kind women's hygiene singing campaign for Stayfree 'Extra care'.