sponsors

Jul 12, 2021

Toyota taps Australian Paralympian's steely grit for mobility message

Brand purpose and Olympic sponsorship come together as Toyota helps wheelchair rugby athlete Ryley Batt to move ahead in a Saatchis campaign.

May 19, 2021

Should brands skip the Tokyo Olympics and think Paris 2024?

Due to the pandemic, the hype around the Tokyo Olympic Games has been largely absent. But this year’s embattled event could still be worth a shot.

Oct 16, 2017

Big brands lead engagement in Asia F1

Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.

Dec 2, 2011

OPINION: Singapore Marathon’s brand partners are running on empty

The Official Singapore Marathon is on Sunday 4 December and you would expect the sponsors and partners to be aggressively marketing the tie up but unbelievably none of them really are.

Jun 28, 2010

Adidas reigns as top sponsor among Chinese World Cup fans

SHANGHAI – Adidas, Coca-Cola, Visa and Sony are the most recognised World Cup sponsors among Chinese fans, according to a survey by TNS Research International.

Jun 28, 2010

Adidas reigns as top sponsor among Chinese World Cup fans

SHANGHAI – Adidas, Coca-Cola, Visa and Sony are the most recognised World Cup sponsors among Chinese fans, according to a survey by TNS Research International.