Apr 23, 2015

CASE STUDY: Analytics spark UX improvement for energy company

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

Nov 26, 2013

Data and analytics are integral to marketing strategy: Sparkline

SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.