Dec 15, 2015

Australia drives 7 percent dip in APAC audience data spend: Eyeota

SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.

Dec 15, 2015

APAC advertisers reduced spending on audience data in Q3: Eyeota

The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.