GLOBAL - Weber Shandwick’s latest study reveals that 81 per cent of CEOs of the world’s “most reputable” companies engage socially, but CEOs in Asia-Pacific lag behind their counterparts elsewhere and were actually less active in social media in 2012 than they had been in 2010.
Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.
GLOBAL - Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality.
GLOBAL – Social sites Instagram and Pinterest lead niche social networks in terms of global market share, according to a report by Experian.
GLOBAL - Twitter has hired Adam Bain, who has stepped down from his job as president of Fox Audience Network, to be its first president of global revenue.
While Facebook and Twitter are enjoying what appears to be an unbridled escalation in popularity, history has a lesson for them.
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