sixth sense

Sep 22, 2014

Exclusive: Mediabrands launches ‘creative friendly’ DMP, Sixth Sense

KUALA LUMPUR – In hopes of being able to target audiences creatively as well as programmatically, IPG Mediabrands Asia has launched a new data-management platform (DMP) that it calls Sixth Sense, which will work with its real-time marketing desk, Cadreon.